About William Hill
Founded in 1934 by William Hill himself, this company has over 90 years of history and is one of the most recognized bookmaker brands on the planet. Now part of the 888 Holdings / Evoke plc group. Licensed by UKGC. Strong on British horse racing, football, and golf.
Key Parameters
| Welcome Offer | Bet £10 Get £30 in Free Bets |
|---|---|
| Min Deposit | £10 |
| Sports | 30+ |
| License | UK Gambling Commission |
| ScanGoal Rating | 8.5 / 10 |
Pros & Cons
Pros
- 90+ year history — trusted brand
- Excellent horse racing coverage and specials
- Price Boost promotions on selected matches
- Strong football markets
Cons
- Live streaming less extensive than Bet365
- Interface feels dated vs newer competitors