Juventus have secured a breakthrough in their pursuit of Atletico Madrid striker Alexander Sorloth, with the Norwegian forward committing to a three-year contract. However, the clubs remain deadlocked over the transfer fee required to complete the deal.
Atletico Madrid are demanding between €30 million and €35 million, a valuation Juventus have not yet matched. Contact between the two clubs has become infrequent since Giovanni Carnevali replaced Damien Comolli as Juventus chief executive, slowing negotiations considerably.
Sorloth, 24, has remained publicly noncommittal on his future while focused on the World Cup, where he recently helped Norway secure knockout-stage qualification with goals against Senegal. Juventus are exploring alternative attacking targets, including Randal Kolo Muani, while also considering a contract extension for Dusan Vlahovic.
Market implications: The stalled deal reflects summer window dynamics—player agreements confirmed but club valuations misaligned. Fee resolution likely depends on Juventus matching Atletico's asking price or the latter accepting a reduced offer as the transfer window progresses.